LemonJam's media blog (Mr Bush)

Audience theory:notes The hypodermic needle model This is a crude theory from the 1920s that suggests the media injects information into the audience like a hypodermic needle and therefore can have a dangerous effect on us. The two-step flow model The two-step flow model was developed in the 1940s because the hypodermic needle theory was considered too simplistic, assuming the audience consumed media without thinking. The two-step flow model instead suggests the audience are influenced by  ‘opinion leaders’  in the media who mediate how the audience react to media texts. The theory suggests the media is not all-powerful and that social factors are important. Blumler & Katz: Uses and Gratifications theory Researchers  Blumler and Katz  reignited audience theory in 1974 by stating that media audiences are  active  and make conscious choices about the way they consume media. They suggested there are four main  uses or gratifications  (pleasures) that audiences get

Mark: 21 Grade: E WWW: Good on the first two questions, housing a range of points. EBI: you need to revise some theory's better, especially genre. To include more quotes and examples in Q3. In Q1: I received 5 marks because I explained what I thought the narrative of the movie is about and I also talked about todorov's narrative theory. I also mentioned Propp's Seven spheres. In Q2: I only received 6 marks because I only extended my point to a basic level and didn't properly answer the question. In Q3: I received 3 marks . I think the reason why I only got 3 marks was because I didn't mention any genre theories and I didn't mention action or enigma codes or anything. In Q4:I received 6 marks which is really bad  considering its out of 20 marks. The reason why I got only 6 marks was because I didn't use any media terminology, I talked mostly about how the audience would feel instead of what the actual reading was. One potential point I missed out on Q

https://drive.google.com/file/d/1XFuscazp0NCymWSkuqQBZ09d-lqvEltA/view In my opinion, I think i'm a mainstreamer mainly because I eat food usually from outside and my parents have enough money to provide for me. I buy clothes online and usually spend around £100 online which is reasonably high. Since I am enrolled at greenford high school, most people at the school are mainstreamers and I don't think anyone in my year group are strugglers or heavily supported by the government. I usually buy a meal deal from tesco everyday for lunch. My parents can afford to buy a laptop, phone, tv, wifi, furniture for the family so I wouldn't think that would fit me into any other category except for mainstream.